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Daily ruminations on pop-culture, with a focus on rescuing childhood nostalgia from the fringe and determining it's contextual significance... or stories about toys and cartoons.

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BATMANIA and the Summer of ’89

December 14th, 2009 by in Film, Food, Music, Toys

Every once in a while a movie comes along that sweeps the nation in a perfect storm of pop culture and merchandising. To some this is nothing more than the studios using in-your-face marketing tactics to suck every last dime out of your wallet. For me it’s about finding a way to keep the experience alive long after the movie is over.

Batman had always been my lifelong hero. I was a comic book connoisseur from the day I was born and followed his adventures religiously. The movie landscape was much different in 1989 – superheroes were still a small underground niche and not the Hollywood juggernauts they’ve become today. It took a real effort to seek out your heroes and…